VP OF MARKETING, FULL-TIME - APPLY HERE

Location: Remote, Hybrid, or In-Person (HQ: Richmond, VA)

About Nightingale

Nightingale is a woman-veteran-owned, chef-led company on a mission to spread joy one ice cream sandwich at a time. We craft indulgent, high-quality treats that stand out in the frozen dessert case — and we're growing fast. Now a $30MM brand with expanding national retail distribution, we're building the leadership team to take us to the next stage.

Position Overview:

We're hiring a VP of Marketing to own the marketing function end to end. This is a true seat at the leadership table: you'll set the strategy, own the marketing budget, lead the team and agency partners, and be accountable for the outcomes that matter most in our next chapter — retail velocity, brand awareness, and consumer insights.

You'll have full ownership of brand, content, creative direction, and channel strategy. The founder and executive team will be your partners and sounding board, not your approval layer. We're looking for someone who wants that level of accountability and knows what to do with it.

This role is ideal for a proven marketing leader — perhaps a rising Senior Director or Head of Marketing — ready to step into their first VP seat at a high-growth CPG brand and make it their own.

What You’ll Own:

Strategy & Growth

• Develop and drive the marketing strategy for a $30MM brand, with retail velocity and brand awareness as the north star: winning at shelf, driving trial and repeat, and making more consumers know and love Nightingale.
• Own the full marketing budget and allocate it for maximum ROI; partner closely with Sales, who owns trade spend and distribution growth, to ensure marketing fuels performance in every door we're in.
• Build the measurement discipline: define KPIs, track velocity, awareness, and channel performance, and report results and learnings to the executive team.

Consumer Insights

• Own the consumer insights function: build our understanding of who the Nightingale consumer is, what drives trial and repeat, and where the whitespace is.
• Leverage syndicated data (SPINS/Nielsen/Circana), consumer research, social listening, and retailer feedback to inform strategy across marketing, product development, and sales.